Allan Richards
MSP Growth Manager, EasyDMARC
Beyond the Perimeter: Evolving Your MSP with High-Margin Email Trust & Inbound Growth
Richards is a seasoned cybersecurity channel sales expert with nearly two decades of experience. He has a proven track record of driving partner growth and revenue, most recently as Channel Sales Manager at OpenText. During his time there, he oversaw the North American sales team, while recruiting and training channel partners across its ecosystem. Prior to that, he spent over ten years at AppRiver, which was acquired by OpenText in 2021. At AppRiver, Richards played a key role in developing and executing successful channel sales strategies.
Session details
As the digital landscape expands beyond traditional firewalls and endpoints, today’s MSPs face a critical turning point: traditional, siloed email management is no longer sustainable. Mandatory compliance mandates, fragmented sending streams, and rising domain impersonation have turned deliverability into a major operational headache and a hidden liability for your clients.
You will discover how to transition from reactive troubleshooting across disconnected portals to a proactive, centralized Email Trust Platform anchored in four strategic pillars: Authentication, DNS Management, Sender Insights, and Threat Intelligence.
Furthermore, we’ll unveil TouchPoint, a built-in lead generation engine that translates public domain telemetry into pre-qualified, high-intent sales opportunities, enabling your team to diagnose client risks instantly, eliminate manual service desk labor, and capture high-margin MRR at scale.